Beer Hat anyone?

Was looking at all of the cool bike artsy stuff on Etsy. Came across this crocheted "beer hat" with New Belgium's Shift Beer cans. Weird.

http://www.etsy.com/listing/98705839/crocheted-beer-can-hat-new-belgium-shift?ref=sr_gallery_33&ga_search_query=bike+beer&ga_view_type=gallery&ga_ship_to=ZZ&ga_min=0&ga_max=0&ga_ref=related&ga_page=1&ga_search_type=handmade